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PALACIO DE HIERRO

CDMX 2023

client/ TKL x U. Centro

event/ 135 Años -Palacio de Hierro

location/ Palacio de Hierro - Polanco, CDMX

artist/ Universidad Centro

artpiece/ Connatural

technic/ Volumetric Display

PALACIO DE HIERRO - CIUDAD DE MEXICO / CDMX

135 AÑOS

CONNATURAL is an innovative audiovisual installation created to commemorate the 135th anniversary of El Palacio de Hierro. Designed in collaboration with Verum Tempus, Universidad CENTRO, TKL, and LedPulse, the project offers an immersive experience through DragonO², a patented volumetric LED system. This dynamic installation integrates digital sculptures and performance art, exploring the boundaries of human perception and the nuanced power of sensory experiences.

135 YEARS

135 AÑOS - PALACIO DE HIERRO

CONNATURAL

The installation draws on the relationship between minimal perceptual differences and the intensity of stimuli, symbolizing how daily experiences shape our understanding of time and the potential realities we aspire to. By weaving together four central themes History, Architecture, Design, and Fashion

CONNATURAl reflects both the legacy and future trajectory of El Palacio de Hierro, inviting visitors to engage with its evolving identity.

Collaboration & Creative Process

The creative team, comprising students and faculty from CENTRO’s programs in Visual Communication, Creative Computing, and Creative Coding for Animation and Video, alongside experts from LedPulse, worked with DragonO² to push the boundaries of what’s possible in immersive art. This modular, multidimensional system facilitates an interactive dialogue between technology and art, generating transmedia narratives and unique sensory experiences.

"A Fusion of Digital Innovation and Artistic Legacy" – Combining the technological advancements with the historical context of the Palacio de Hierro.

Through real-time documentation, the team explored content creation for the DragonO², delving into design, animation, and the integration of new technologies that challenge current trends in fashion and art. The project exemplifies Verum Tempus’ commitment to redefining artistic and sensory expression, creating a powerful intersection of digital arts and physical space.

CONNATURAL celebrates a significant historical milestone while advancing the conversation around immersive experiences, interactive design, and new media. This project not only honors the past but also signals the future of experiential art, bringing together innovative technologies and artistic expression in a way that challenges our perceptions and invites us to engage with new realities.

LA LUZ - CREDITS

Audio Production
Jesus Ortega
Installation Production
Lacho Villanueva – TKL
Technology Provider
LedPulse
Content Management
Juan Barrera
3D Content Artist
Universidad Centro Students/
Nathalia Jiménez Romero
Gerardo Cruz De Castro
Luis Alberto Aguilar Peñafiel (LUDO)
Carlos Emilio Cortés Martínez
Constantino Brito
Santiago Vázquez
Melissa Sánchez
Alexandra Fernández
Emiliano Sánchez
Alejandro Lobo
Patricio Pous
Álvaro Lezama Tarrats
Fernanda Rivadeneyra Carranco
Cecilia Campuzano Martin
Valeria Seoane Sánchez

Art Direction
Mónica Mendoza
Giancarlo Taverna
Rolando González
Lorenza Heredia
Roberto Cabezas Hernández

SOFTWARE USED

TouchDesigner/ Render Engine
Houdini – C4D – Blender / 3D Content production
After Effects – Premiere / Content edition
Unreal Engine/ Real-time simulator

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